Creatively driven, business strategist.
      Forward thinking & unconventional.

Who am I? I’m Jaimi-Lee Fitzgerald, an analytically & strategically driven, creative mind, based in Byron Bay, Australia. Captivating audiences on a global scale, I utilise my experience across the sporting, fashion, wedding & lifestyle industries. Channeling my love of & vision for beautifully thought out aesthetics. Living my passion through what I do.


Branding captures customers, strategy keeps them.

CREATIVE STRATEGY / Helping bring your vision to life, I look at your brand concept & identity, marketing strategy & further product development. Ultimately achieving a carefully thought out set of enterprising business goals. Whether you are an existing brand or yet to launch, my consulting services will look at creative strategies to position you at the top of your market.

Your content is the face of your brand, make it memorable.

STYLIST + PRODUCER / Influenced heavily by the juxtaposition of major city landscapes v the ease of coastal living, my aesthetic has been built through the influences of my international travel, the beauty of earth's elements & the muses of now and decades past. Adaptable to your brand but true to my own vision. I offer styling, production, concept development & full creative direction across editorial & campaign. Above image: Editorial production by Jaimi-Lee for The LANE, image by Ali Mitton. 


“A big city idea with a coastal influence”

It’s the passion behind the details

EVENT PLANNING + STYLING / A love for planning and executing flawless events sees me and my event team take on full management of your product launch, brand pop-up store, private event or your wedding day. It’s the moments… the smiles & laughs of the guests, the pure sparkle in your eye as you enjoy every moment of your day, it’s your brand positioning, the impeccable styling, it’s an experience. Allow me to take over.Right image: Event planning by Jaimi-Lee for The LANE, image by Cass Ladru.